Growing Your NDIS Practice: A Marketing Guide
The NDIS market is growing, but so is competition. Participants have more choice than ever when selecting their providers. This guide covers practical, proven strategies to help you attract more clients and build a sustainable NDIS practice.
Why Marketing Matters for NDIS Providers
Under the NDIS, participants have the right to choose their own providers. This means providers must actively demonstrate their value rather than relying on referrals alone. A visible, trustworthy online presence is no longer optional — it is how most participants find and evaluate providers.
Research by the NDIA shows that participants prioritise reviews from other participants, verified credentials, and clear pricing information when comparing providers. Providers who invest in these areas consistently report higher enquiry rates and stronger client retention.
6 Strategies to Grow Your Practice
Build a strong online profile
List your services on provider directories like Seekara. Include a detailed description, your qualifications, areas you serve, the support types you offer, and clear pricing. Profiles with photos and verified credentials receive significantly more enquiries.
Create Your Provider ProfileCollect and showcase reviews
Participant reviews are the single most influential factor when someone is choosing a provider. After each service, ask participants if they would be comfortable leaving a review. Respond professionally to all feedback, positive and negative.
Network with support coordinators
Support coordinators help participants find and connect with providers. Introduce yourself and your services to coordinators in your area. Provide them with a one-page summary of your services, availability and contact details so they can refer participants to you.
Optimise your Google Business profile
Create or claim your Google Business Profile. Add your NDIS services, operating hours, service areas and photos. Encourage satisfied participants to leave Google reviews. This helps you appear in local search results when people search for NDIS providers near them.
Engage with your local community
Attend local disability expos, community events and NDIS information sessions. Sponsor or participate in local activities. Building genuine relationships in your community creates word-of-mouth referrals that no advertising can match.
Create helpful content
Share practical tips and resources on your website or social media. Topics like how to get the most from an NDIS plan, what to expect from your service type, or local accessibility information demonstrate expertise and build trust before a participant ever contacts you.
Provider Profile Checklist
Whether you are on Seekara, another directory, or your own website, make sure your profile includes all of the following to maximise enquiries:
The Power of Reviews
Participant reviews are the most powerful marketing tool available to NDIS providers. A provider with 10 genuine reviews will almost always receive more enquiries than one with none, regardless of how long they have been operating.
How to get more reviews: After delivering a service, simply ask the participant or their family if they would be willing to share their experience. Make it easy by sending them a direct link to your review page. Respond to every review — it shows future participants that you are engaged and accountable.
Grow Your NDIS Practice with Seekara
Create a verified provider profile, collect participant reviews, and get discovered by NDIS participants searching for services in your area. Free to get started.